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Monday, 23 March

15:00-15:15

Share and Learn 2015 – opening (PMC, MKiDN, Warsaw)

15:15-15:45

Sarah Boiling – Six rules of successful Audience Development
Presentation of six principles of successful Audience Development practice. Sarah Boiling is Consultancy Director at The Audience Agency, London.

15:45-16:15

Michal Leonard Zybula – Social media and internet promotion (Brothers in Arts)
Promotion mechanisms, social reach and effect in numbers – presentation on social marketing. Michal Leonard Zybula is a social media expert in Brothers in Arts Creative Agency (Warsaw).

16:15-16:30

Coffee break

16:30-17:00

Richard Slaney – The Digital Department (Philharmonia Orchestra)
The original concept of digital department – centre for audience communication and modern art marketing. Richard Slaney is a founder and former Digital Department Director in Philharmonia Orchestra (London).

17:00-17:30

Chris Denton – British Audience Development practices (Southbank Centre)
British concept of Audience Development with highlights of multi-institutional cooperation mechanisms. Chris Denton is Marketing and Communications Director at Southbank Centre and has worked for Barbican and Philharmonia Orchestra as well.

17:30-18:00

Sonja Greiner – German Audience Development practice (Europa Cantat)
Presentation of german AD practice, focused on amateur music programmes. Sonja Greiner is Secretary General of the European Choral Association – Europa Cantat.