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Music Branding Expert Workshop 2016

The EU-funded research and development project ABC_DJ is seeking participants for the Music Branding Expert Workshop 2016 in Berlin.

The EU-funded research and development project ABC_DJ ( http://www.abcdj.eu ) is seeking participants for the Music Branding Expert Workshop 2016 in Berlin, Germany.

This one-day event will gather European experts from the areas of audio branding, marketing practice/research and music publishing. The aim of the meeting is to collectively develop an English language word list composed of semantic terms regarded as essential and indispensable vocabulary for branding communication based on music. The workshop’s result will form an initial step in the development of the General Music Branding Inventory (GMBI), a multi-language, scientifically validated basic terminology for communicating brand values and human emotions in the context of music branding.

The Music Branding Expert Workshop is a subproject of the EU-funded research and development project ABC_DJ ( http://www.abcdj.eu ). Its aim is to develop new sophisticated software tools and methodologies to strengthen the competitive abilities of small enterprises within the European audio branding sector. The ABC_DJ project is collectively realized by a consortium of several European enterprises and academic research institutions under the leadership of the Audio Communication Group at Technische Universität Berlin, Germany.

Every workshop participant will become a member of the Music Branding Expert Group and will be mentioned as such within press releases and scientific publications related to the workshop results. Furthermore, we will organize your travel, catering and accommodation and cover the related costs. Additionally, we are able to offer you an expense allowance of 200 EUR for your participation.

The Music Branding Expert Workshop: will take place on Monday April 11th 2016. It will be scheduled from 9:00 – 16:30h in order to allow travel to Berlin on the day before and departure on the day of the workshop. 

If you are interested in participating, please send your personal application including a CV before April 1st 2016 to mbew(at)ak.tu-berlin.de. If you have any questions, please contact the workshop organizer Dr. Steffen Lepa under the email address given. We look forward to collaborating on this project and sharing the exciting results of the Music Branding Expert Workshop 2016!

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