The force behind the we are more campaign is Culture Action Europe, a coalition of more than 100 organisations and many artists across Europe, in strategic partnership with the European Cultural Foundation. It is an open source advocacy tool that encourages arts and cultural organisations across Europe to get involved and stand up for increased support to arts and culture in the policies and programmes of the European Union.
Luca Bergamo is the secretary general of Culture Action Europe. Luca has recently worked as an independent management consultant. Previously, he was Director General of the Italian National Agency for Youth from its creation. In this capacity he promoted, and later directed, the NMC initiative on sustainable development in collaboration with UNESCO, UNDP, ILO, UNHABITAT, IADB, WB and non-governmental organizations from all over the world.
You can find Luca Bergamo's presentation here.
The workshop introduction can be found here.