Monday, 23 March


Share and Learn 2015 – opening (PMC, MKiDN, Warsaw)


Sarah Boiling – Six rules of successful Audience Development
Presentation of six principles of successful Audience Development practice. Sarah Boiling is Consultancy Director at The Audience Agency, London.


Michal Leonard Zybula – Social media and internet promotion (Brothers in Arts)
Promotion mechanisms, social reach and effect in numbers – presentation on social marketing. Michal Leonard Zybula is a social media expert in Brothers in Arts Creative Agency (Warsaw).


Coffee break


Richard Slaney –The Digital Department (Philharmonia Orchestra)
The original concept of digital department – centre for audience communication and modern art marketing. Richard Slaney is a founder and former Digital Department Director in Philharmonia Orchestra (London).


Chris Denton – British Audience Development practices (Southbank Centre)
British concept of Audience Development with highlights of multi-institutional cooperation mechanisms. Chris Denton is Marketing and Communications Director at Southbank Centre and has worked for Barbican and Philharmonia Orchestra as well.


Sonja Greiner – German Audience Development practice (Europa Cantat)
Presentation of german AD practice, focused on amateur music programmes. Sonja Greiner is Secretary General of the European Choral Association – Europa Cantat.