• Equity, Diversity, Inclusivity

Keychange Study: User survey on gender equality regarding music offers - Report on findings

As a partner of the Keychange initiative, the Reeperbahn Festival carried out a national market research study on user behaviour and the expectations of music consumers to ascertain perceptions of gender equality regarding musical services in Germany.

As a partner of the Keychange initiative, the Reeperbahn Festival carried out a national market research study on user behaviour and the expectations of music consumers to ascertain perceptions of gender equality regarding musical services in Germany. Based on these findings, this should open up a dialogue with providers of music services to initiate updates and changes to music offers and provide recommendations for action.