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Music Economy Development Initiative
However, this global value has not translated into evenly distributed global growth. The growth we have seen over the past decade has been centralized in North America, Europe, and Asia and has not been replicated in the Global South. Yet, artists from Africa, the Caribbean, Latin America, and South America continue to expand their fanbases and global reach, finding new audiences through streaming, social media, and live touring. However, this revenue, and the economic development it can bring, is not being retained in the Global South. It is being exported.